Position Objective

This role sits within the Corporate Marketing & Brand Communications team. Responsible for leading the implementation of corporate events and tradeshows to meet the needs of the sales organization and drive brand awareness.

Essential Job Functions

 • Works closely with the Director of Corporate Marketing and Brand Communication to execute corporate events and tradeshows (this includes building the marketing plan / event strategy). 

• Collaborates with the Marketing team and other key stakeholders to define the strategy and event requirements.

• Works closely with the Content Team to help develop assets for corporate events and tradeshows in alignment with the voice of the brand. 

• Collaborates with the wider Marketing Teams to help implement campaigns to support promotional activities around tradeshows and corporate events. 

• Works in collaboration with other teams to research and present concepts and ideas to the business for feedback.

• Preparing, presenting, and managing budgets and negotiating contracts.

• Leads the day to day organization and management of events and tradeshows. This includes: 

o Securing the venue, planning the layout, and liaising with vendors to determine their booth requirements.

o Managing and working with vendors, sponsors, and guests.

o Arranging travel and accommodation logistics, administration, and bookings.

o Promoting the show through marketing channels such as social media, emailers, and advertising campaigns.

o Coordinating the logistical requirements such as security, equipment rentals, and catering services.

o Working with Product Management and Logistics team to support the shipping of products to and from tradeshows and events. 

o Running the floor to ensure the event operates smoothly.

o Ensuring that all health and safety standards are adhered to during the event

• Works in collaboration with key stakeholders (including Leadership, Marketing, Product Management, Channel Marketing, Business Development and the Campaigns teams) across the business to drive MQL and SQL.

• Collates the analysis of marketing ROI to report to Marketing Leadership to help understand performance and determine changes required to the event schedule. 

• Communicates well with a wide range of stakeholders from entry level employees to senior executives to ensure the appropriate engagement with corporate events / tradeshows.

• Manage any gifting programs required (sourcing, procuring, storing).

• Ensures each event delivers added value, both commercial and non-commercial, to the Konica Minolta organization as a whole. 

Competencies (Knowledge, Skills and Abilities)

• A true leader with the ability to work with senior level executives within Konica Minolta and partnering organizations.

• Excellent written and verbal communication and presentation skills.

• Strong relationship-building skills and an ability to engage in collaborative decision-making.

• Great project and time management skills.

• High level of motivation and initiative. Passionate about results and detailed oriented. 

• Ability to adapt to changing work & business priorities.

• Travel – up to 50% of the time. 

• Understanding of legal contract terms and conditions.

Experience, Educational Reqts and Certifications

• Bachelor’s Degree in Marketing or related field required.

• 7 years marketing / events experience minimum 

• Proficient in Microsoft Office (Word, Excel & PPT).